LG’S PREMIUM LIVING SPACE SOLUTIONS SET TO IMPRESS AT INNOFEST MEA 2019

Designed for Discerning Consumers, LG’s Pioneering Products and Innovative Technologies Deliver Ultimate in Convenience

LG Electronics (LG) unveiled its latest lineup of premium living space solutions at InnoFest Middle East and Africa (MEA) 2019. Held in the metropolitan city of Seoul, South Korea (April 9-11), the event gave partners, retailers and media from countries across the Middle East and Africa the opportunity to experience LG’s revolutionary technologies and learn about the key business strategies and priorities for the year ahead.

For 2019, LG has re-positioned its expansive product portfolio as an integrated service that offers premium solutions for enhanced living. Taking place at the LG Science Park – the home of LG’s R&D initiatives – this year’s InnoFest MEA showcased the real-life benefits of the company’s latest innovations. The exhibition, which featured several ‘recreated’ living spaces, afforded visitors the chance to see flagship home appliance from the LG ThinQ, LG SIGNATURE and LG Objet lineups in action. With a strong emphasis on design and function, the company is bringing greater efficiency, convenience and enjoyment into consumers’ lives.

In the LG ThinQ zone, LG’s representative AI brand allowed guests to experience a connected, futuristic lifestyle enabled by diverse products that seamlessly integrate into the home. Meanwhile, the company’s premium design-focused brands, LG Objet and LG SIGNATURE, illustrated the superior alignment of style and practicality in separate, interactive displays.

Emblematic of LG’s constant efforts to push the boundaries of technology and design, the game-changing LG SIGNATURE OLED TV R (model 65R9) proved a major attraction at InnoFest. The world’s first rollable TV, LG’s SIGNATURE OLED TV R received more than 70 awards and honours at this year’s CES alone, and serves as yet another reminder of the company’s strength in R&D and its manufacturing techniques.

InnoFest MEA also saw an appearance by ‘big data’ specialist, Song Gil-young, who delivered a talk about how big data can be a powerful tool for uncovering new trends and establishing effective strategies. Attendees were also given the opportunity to tour LG’s state-of-the-art Changwon production facility.

“LG is deeply committed to giving consumers more choice and greater convenience, which is reflected in their wide range of innovative user-centric products,” said Mr. Mohammad Yousuf Habib Hassan Alyousuf of Al Yousuf Electronics, one of the UAE’s largest distributors of consumer electronics goods. “Designed to satisfy consumers’ diverse needs, LG’s lifestyle solutions make it easy for us to communicate their appeal.”

“As InnoFest has illustrated, we are constantly evolving our products and introducing new lineups that make consumers’ lives simpler,” said Mr. James Lee, president of LG Middle East and Africa region. “Through our ‘Open’ strategy and partnerships with like-minded organisations, we will continue to provide localised solutions and reaffirm our status as a technology trailblazer.”